Home page. 

The home page of your website creates the all important first impression. You are likely to want to include your logo and name as well as links to other pages. If you have a single page website the home page is likely to have more text and information than the home page of a larger website.

Contact Us

The contact us page provides various contact details such as names, addresses, fax numbers, telephone numbers and e-mail addresses and may incorporate an enquiry form. You may also want to include a map and directions for example..

About Us

The about us page provides an insight into your company/services. You may choose to have photos of your employees, mission statement, logos, a synopsis of your services and what can be found on your website including where/who more information may be obtained from. 

Links.

The links page provides links to external websites which may be of interest to your website visitors and provides pointers to information sources. It is also possible to have a reciprocal link function. This allows visitors to link from your website to yours and vice versa which can be mutually beneficial. 

Terms & Conditions 

A page which outlines your terms and conditions is particularly important if you are using your website to sell goods/services.

Search.

It may be desirable to have a search page to give guidance about how to use your search facility as well as having a search box. Alternatively some websites have just a search box on the home page for example or on all their pages. Your search may be limited to one aspect of the site content eg. newsletters or the entire content of the whole site. 

Events

An events page could report on the success of previous events and publicise forthcoming events. If you run seminars or workshops, application/booking forms for example could be provided for visitors to download. If appropriate your visitors may also want to e-mail or post you details of their own to be advertised. It may be desirable to have a calendar of forthcoming activities.

Recruitment

A recruitment page could be used to provide information about working for your organisation, training available and so on and contact details. Vacant positions could be advertised, if there were a sufficient number of vacancies job opportunities could be in a searchable database. 

FAQs (Frequently Asked Questions) 

An FAQ page consists of a list of Frequently Asked Questions with answers provided, the purpose of which is to assist the visitor and provide information.

Newsletters/Fact sheets.

If you have regular newsletters or a series of fact sheets for example which you want to make available to your on-line visitors a page can be set up to allow a visitor to view and/or download the information eg. as PDF (Portable Document Format) files or Word documents onto their own PC. This feature could be open to all visitors free of charge or if for instance a charge or registration would be required it could be part of a membership log in system. 

Competitions / win page

If you have prizes to give away or free goodies for your website visitors to win your website can have a competitions page. Offering prizes can be an incentive for return visits from people.
In addition to or instead of a win page you could have a special offers or 'offer of the month' page.  

Visitor count

• A visitor count can be displayed on your home page in a range of formats eg. '1,000 visitors since 1st Jan 2003'.