Everyone is telling you that your business or organization needs a website. But for the life of you, you can't think why you would want one. If you don't believe a presence on the World Wide Web would help you, consider if any of the following statements apply to you:
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You have a product you would like to sell. |
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Provide product information and/or pricing. Tell potential customers how to contact you. Allow your customers to order online |
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You want to let people know about your business or organization. |
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Reach more people than by handing out your business card. Keep your product information up-to-date. Add your website visitors to your mailing list. |
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You want feedback from your customers. |
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Provide a feed back form to make it easy for your customers to give you their input. Conduct product surveys. Conduct customer service surveys to find out how you can improve. |
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You want to make contact with others. |
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Network with your peers. Ask for volunteer services. |
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You want to expand your business, domestically or internationally or both. |
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E-mail saves £££ on your phone/fax bill. You don't have to worry about time differences. You can offer your information in multiple languages |
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A website can polish and strengthen my company image by: |
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Adding pizzazz and professionalism to my company image Portraying stability and credibility to investors, lenders and suppliers Assisting in building customer trust and loyalty to my brand
Showing that I am savvy enough to be taking advantage of technology |
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A website can provide 24/7 Advertising by: |
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Providing me with a flexible, interactive marketing vehicle to publish fresh material dynamicallyAllowing anyone to access my information anytime unassistedProviding me with a way to collect information about my customersProviding me the means to secure and efficiently process hot leads and inquiries
Providing a convenient “landing pad” for other marketing efforts |
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A website can improve my competitive position by: |
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Allowing me to compete with national branded companies, especially since many small businesses
on the web are increasing annual revenue by hundreds of thousands of dollars, while big dotcoms go under
Assisting me in over-shadowing and out performing local competitors who aren’t yet taking advantage of the Internet |
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A website can help me prepare for the future by: |
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Helping me to see and develop new vistas and ideas in my market that I would not have thought of otherwiseHelping people find me quickly, as the Internet becomes the standard for locating local resources Assuring my success and ability to compete in tomorrow’s marketplace... today! |
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